analytics platform for amazon vendors
Discover how your customers interact with advertising touchpoints across all Amazon products, with real time insights.
Discover how your customers interact with advertising touchpoints across all Amazon products, with real time insights.
catapult for amazon
Get in-depth data insights that you can track across countries, complex product assortments, and individual brands while monitoring and optimizing the impact of your ad spend.
our testimonials
audiences
Using the Amazon Audience Builder, CATAPULT enables Amazon vendors to zero in on highly specific audiences.
shoppers
with high customer
lifetime value
shoppers
that searched
for a specific
competitor brand
shoppers
that added to their
cart but didn’t buy
shoppers
on mobile,
previously reached
on TV
shoppers
that engaged
with your brand
off Amazon
shoppers
with high customer
lifetime value
shoppers
that searched
for a specific
competitor brand
shoppers
that added to their
cart but didn’t buy
shoppers
on mobile,
previously reached
on TV
shoppers
that engaged
with your brand
off Amazon
Amc aUDIENCE BUILDER
Exclude expensive users (ad spend is higher than the average sales value)
Exclude users who don't interact (have been exposed to ads more than 25 times)
Target frequent purchasers (users with two or more orders)
Target users who have clicked Sponsored Ads but not converted
Target users who have added to cart but not purchased
Target users with previous touchpoints on a specific device
Target users with touchpoints in specific campaign funnels, like DSP or Managed Service
amc reporting
Identify the most common customer journeys for your brand
Understand which customer journeys are most profitable
Learn which devices have the highest impact on your brand’s customer journeys
Are you hurting your ad performance by overlooking other key channels' hidden effects?
Do DSP-targeted users searching for your products make you over-attribute credit to Sponsored Ads?
Does many users clicking on various campaign types lead you to over-attribute a certain campaign type?
Learn how your upper funnel campaigns impact conversions and sales
Find out what percentage of users targeted by DSP actually convert after interacting with the ad
See if your budget for branding and awareness has an impact on performance
amc reporting
Find out if you should run search campaigns during working hours or in the evenings
Understand when your users are most likely to interact with your upper funnel campaigns
Learn whether running out of budget in the evenings damages your campaigns
Know how many times you should show an ad to users based on their previous activity
Learn how many times you can show a loyal user an ad before it has a negative effect on sales
See how many times a new user has to interact with an ad before they make a purchase
Which creative formats can you identify as most efficient to use in your creative mix?
How can you avoid spending your resources on less effective creatives?
What creative dimensions should you produce for your campaigns and which ones should be dynamic?
Amc aUDIENCE BUILDER
Target users with previous touchpoint on a specific device
Target users with touchpoints in specific campaign funnels, like DSP or Managed Service
Target frequent purchasers (users with two or more orders)
Target users who have clicked Sponsored Ads but not converted
Target users who have added to cart but not purchased
Exclude expensive users (ad spend is higher than the average sales value)
Exclude users who don't interact (have been exposed to ads more than 25 times)
Target users with previous touchpoint on a specific device
Target users with touchpoints in specific campaign funnels, like DSP or Managed Service
Target frequent purchasers (users with two or more orders)
Target users who have clicked Sponsored Ads but not converted
Target users who have added to cart but not purchased
Exclude expensive users (ad spend is higher than the average sales value)
Exclude users who don't interact (have been exposed to ads more than 25 times)
Target users with previous touchpoint on a specific device
Target users with touchpoints in specific campaign funnels, like DSP or Managed Service
amc reporting
Know how many times you should show an ad to users based on their previous activity
Learn how many times you can show a loyal user an ad before it has a negative effect on sales
See how many times a new user has to interact with an ad before they make a purchase
Which creative formats can you identify as most efficient to use in your creative mix?
How can you avoid spending your resources on less effective creatives?
What creative dimensions should you produce for your campaigns and which ones should be dynamic?
Find out if you should run search campaigns during working hours or in the evenings
Understand when your users are most likely to interact with your upper funnel campaigns
Learn whether running out of budget in the evenings damages your campaigns
Know how many times you should show an ad to users based on their previous activity
Learn how many times you can show a loyal user an ad before it has a negative effect on sales
See how many times a new user has to interact with an ad before they make a purchase
Which creative formats can you identify as most efficient to use in your creative mix?
How can you avoid spending your resources on less effective creatives?
What creative dimensions should you produce for your campaigns and which ones should be dynamic?
Find out if you should run search campaigns during working hours or in the evenings
Understand when your users are most likely to interact with your upper funnel campaigns
Learn whether running out of budget in the evenings damages your campaigns
Know how many times you should show an ad to users based on their previous activity
Learn how many times you can show a loyal user an ad before it has a negative effect on sales
See how many times a new user has to interact with an ad before they make a purchase
amc reporting
Learn how your upper funnel campaigns impact conversions and sales
Find out what percentage of users targeted by DSP actually convert after interacting with the ad
See if your budget for branding and awareness has an impact on performance
Are you hurting your ad performance by overlooking other key channels' hidden effects?
Do DSP-targeted users searching for your products make you over-attribute credit to Sponsored Ads?
Does many users clicking on various campaign types lead you to over-attribute a certain campaign type?
Identify the most common customer journeys for your brand
Understand which customer journeys are most profitable
Learn which devices have the highest impact on your brand’s customer journeys
Learn how your upper funnel campaigns impact conversions and sales
Find out what percentage of users targeted by DSP actually convert after interacting with the ad
See if your budget for branding and awareness has an impact on performance
Are you hurting your ad performance by overlooking other key channels' hidden effects?
Do DSP-targeted users searching for your products make you over-attribute credit to Sponsored Ads?
Does many users clicking on various campaign types lead you to over-attribute a certain campaign type?
Identify the most common customer journeys for your brand
Understand which customer journeys are most profitable
Learn which devices have the highest impact on your brand’s customer journeys
Learn how your upper funnel campaigns impact conversions and sales
Find out what percentage of users targeted by DSP actually convert after interacting with the ad
See if your budget for branding and awareness has an impact on performance
Reporting Dashboards
Custom Attribution
Tailor the attribution model to fit your industry.
Audience Insights
Learn about the composition of ad-exposed audiences, engaging audience groups and audiences with highest LTV.
Media Mix Analysis
Understand ad-channels’ incremental value and the effectiveness of media combinations.
Journey Assessment
Analyze the sequence, frequency, and types of audience interactions on their path to conversion.
Omni-Channel Impact
Evaluate how media campaigns - both on and off Amazon - drive engagement and sales.
Custom Attribution
Tailor the attribution model to fit your industry.
Audience Insights
Learn about the composition of ad-exposed audiences, engaging audience groups and audiences with highest LTV.
Media Mix Analysis
Understand ad-channels’ incremental value and the effectiveness of media combinations.
Journey Assessment
Analyze the sequence, frequency, and types of audience interactions on their path to conversion.
Omni-Channel Impact
Evaluate how media campaigns - both on and off Amazon - drive engagement and sales.
Custom Attribution
Tailor the attribution model to fit your industry.
BENJAMIN WEYRICH
Director Business Intelligence and Product
lukas moors
Director Software Development
gabiel reitz
Director Business Development
our testimonials