analytics platform for amazon vendors

Maximize profitability with

the amazon marketing cloud

BOOK A PRODUCT TOUR

Discover how your customers interact with advertising touchpoints across all Amazon products, with real time insights.

Maximize profitability

with the amazon marketing cloud

Discover how your customers interact with advertising touchpoints across all Amazon products, with real time insights.

BOOK A PRODUCT TOUR

catapult for amazon

Actionable analytics THAT POWER UP AMAZON

VENDORS

Get in-depth data insights that you can track across countries, complex product assortments, and individual brands while monitoring and optimizing the impact of your ad spend.

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our brand partners

our testimonials

audiences

Unleash the full potential OF AMAZON

AUDIENCE BUILDER

GET IN TOUCH

Using the Amazon Audience Builder, CATAPULT enables Amazon vendors to zero in on highly specific audiences.

shoppers

with high customer

lifetime value

shoppers

that searched

for a specific

competitor brand

shoppers

that added to their

cart but didn’t buy

shoppers

on mobile,

previously reached

on TV

shoppers

that engaged

with your brand

off Amazon

looking to target

other audiences?

GET IN TOUCH
GET IN TOUCH

features

& capabilites

  • Target Granular Behaviour
  • Optimize Investment Effectiveness
  • Improve Campaign Efficiency
Target Granular Behaviour

Amc aUDIENCE BUILDER

Target Granular Behaviour

EXCLUDE
non-converting users

Exclude expensive users (ad spend is higher than the average sales value)

Exclude users who don't interact (have been exposed to ads more than 25 times)

target
INTERESTED USERS

Target frequent purchasers (users with two or more orders)

Target users who have clicked Sponsored Ads but not converted

Target users who have added to cart but not purchased

target
specific customer journeys

Target users with previous touchpoints on a specific device

Target users with touchpoints in specific campaign funnels, like DSP or Managed Service

Optimize Investment Effectiveness

amc reporting

Optimize Investment Effectiveness

FOCUS ON
PROFITABLE JOURNEYS

Identify the most common customer journeys for your brand

Understand which customer journeys are most profitable

Learn which devices have the highest impact on your brand’s customer journeys

see the role
each channel plays

Are you hurting your ad performance by overlooking other key channels' hidden effects?

Do DSP-targeted users searching for your products make you over-attribute credit to Sponsored Ads?

Does many users clicking on various campaign types lead you to over-attribute a certain campaign type?

see the impact
of your investment

Learn how your upper funnel campaigns impact conversions and sales

Find out what percentage of users targeted by DSP actually convert after interacting with the ad

See if your budget for branding and awareness has an impact on performance

Improve Campaign Efficiency

amc reporting

Improve Campaign Efficiency

Optimize timing
of campaign delivery

Find out if you should run search campaigns during working hours or in the evenings

Understand when your users are most likely to interact with your upper funnel campaigns

Learn whether running out of budget in the evenings damages your campaigns

avoid ad
overexposure

Know how many times you should show an ad to users based on their previous activity

Learn how many times you can show a loyal user an ad before it has a negative effect on sales

See how many times a new user has to interact with an ad before they make a purchase

Allocate budgets
more efficiently

Which creative formats can you identify as most efficient to use in your creative mix?

How can you avoid spending your resources on less effective creatives?

What creative dimensions should you produce for your campaigns and which ones should be dynamic?

features

& capabilites

Amc aUDIENCE BUILDER

Target Granular Behaviour

target
INTERESTED USERS

Target frequent purchasers (users with two or more orders)

Target users who have clicked Sponsored Ads but not converted

Target users who have added to cart but not purchased

EXCLUDE users
that don't convert

Exclude expensive users (ad spend is higher than the average sales value)

Exclude users who don't interact (have been exposed to ads more than 25 times)

target specific
customer journeys

Target users with previous touchpoint on a specific device

Target users with touchpoints in specific campaign funnels, like DSP or Managed Service

amc reporting

Improve Campaign Efficiency

ALLOCATE bUDGETS
MORE EFFICIENTLY

Which creative formats can you identify as most efficient to use in your creative mix?

How can you avoid spending your resources on less effective creatives?

What creative dimensions should you produce for your campaigns and which ones should be dynamic?

OPTIMIZE TIMING
OF CAMPAIGN DELIVERY

Find out if you should run search campaigns during working hours or in the evenings

Understand when your users are most likely to interact with your upper funnel campaigns

Learn whether running out of budget in the evenings damages your campaigns

AVOID ad
overexposure

Know how many times you should show an ad to users based on their previous activity

Learn how many times you can show a loyal user an ad before it has a negative effect on sales

See how many times a new user has to interact with an ad before they make a purchase

amc reporting

Optimize Investment Effectiveness

SEE THE ROLE
EACH CHANNEL PLAYS

Are you hurting your ad performance by overlooking other key channels' hidden effects?

Do DSP-targeted users searching for your products make you over-attribute credit to Sponsored Ads?

Does many users clicking on various campaign types lead you to over-attribute a certain campaign type?

FOCUS ON
PROFITABLE JOURNEYS

Identify the most common customer journeys for your brand

Understand which customer journeys are most profitable

Learn which devices have the highest impact on your brand’s customer journeys

SEE THE impact
of your investment

Learn how your upper funnel campaigns impact conversions and sales

Find out what percentage of users targeted by DSP actually convert after interacting with the ad

See if your budget for branding and awareness has an impact on performance

Reporting

Dashboards

Campaign Deep-Dive

Inspect campaign reach, frequency, and total impact across the marketing funnel.

Audience Insights

Review the composition of ad-exposed audiences, engaging audience groups & audiences with highest LTV.

Media Mix Analysis

Understand ad-channels’ incremental value and the effectiveness of media combinations.

Journey Assessment

Analyze the sequence, frequency, and types of audience interactions on their path to conversion.

Omni-Channel Impact

Evaluate how media campaigns - both on and off Amazon - drive engagement and sales.

Custom Attribution

Tailor the attribution model to fit your industry.

Reporting Dashboards

Reporting

Dashboards

Campaign Deep-Dive

Inspect campaign reach, frequency, and total impact across the marketing funnel.

Audience Insights

Learn about the composition of ad-exposed audiences, engaging audience groups and audiences with highest LTV.

Media Mix Analysis

Understand ad-channels’ incremental value and the effectiveness of media combinations.

Journey Assessment

Analyze the sequence, frequency, and types of audience interactions on their path to conversion.

Omni-Channel Impact

Evaluate how media campaigns - both on and off Amazon - drive engagement and sales.

Custom Attribution

Tailor the attribution model to fit your industry.

BOOK A PRODUCT TOUR
BOOK A PRODUCT TOUR

meet our

team

BENJAMIN WEYRICH

Director Business Intelligence and Product

lukas moors

Director Software Development

gabiel reitz

Director Business Development

our testimonials