OMR DIGITAL MASTERCLASS REPLAYAMAZON VENDORS AT A TURNING POINT: WHY 2025 STRATEGIES FAIL AND HOW TO GROW IN 2026
Amazon is changing, and your business needs to change with it. In this masterclass, we will show you why your current strategy will no longer work in 2026 and which levers you need to pull now in order to regain market share as a 1P brand.
TRUSTED BY BRANDS GLOBALLY
UNLOCK THE RECORDING
Let us know where to send the recording link by submitting the form below.
Benjamin Weyrich
Managing Director Catapult & BI, FRONT ROW
As co-founder and Managing Director of CATAPULT, he is responsible for our e-commerce analytics platform and develops custom-made analytics solutions for international brands. He combines data from advertising, sales and operations, making performance not only visible but also actively controllable.
KEY INSIGHTS
In 45 minutes,
you'll learn:
Together, we will dive into the biggest challenges: price erosion, demand capture, promotion strategies, and profitability. You will learn how customers behave, which mistakes cost you growth, and how to reposition your brand with smart measures. After the session, you will know which levers truly matter – and how to steer against the downward trend with a clear strategy.
AMAZON
AT A TURNING POINT
Amazon is changing its mechanisms, programmes and priorities. It is crucial for 1P brands to correctly assess this development in order to secure visibility, sales and negotiating power with Amazon and to manage their own growth options.
THE MAJOR
1P CHALLENGES
Price erosion, demand capture, promotional strategies and profitability are becoming particularly acute in the 1P model. The webinar highlights the most important risk areas for manufacturers, how to identify them early on and what impact they have on growth and margins.
THE REAL LEVERAGES
IN 2026
Many established approaches are losing their effectiveness. Priorities for 1P brands lie in a clear pricing strategy, strong content and retail media as an integrated growth lever. Focus on measures with real performance impact rather than minor optimisations without leverage.
REVIEWS
What users say about Catapult
