27 Jun 2024 | 10 AM CEST
Driving incremental sales on Amazon
Join Benjamin Weyrich in this 60 minutes webinar to discover how Amazon vendors can leverage holistic Business Intelligence (BI) solution to optimize their media strategy and enhance profitability.
Join Benjamin Weyrich in this 60 minutes webinar to discover how Amazon vendors can leverage holistic Business Intelligence (BI) solution to optimize their media strategy and enhance profitability.
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Benjamin Weyrich
Managing Director,
Catapult by FRONT ROW
Co-founder and Managing Director of Catapult. He leads the development and management of Catapult's analytics and Catapult Bespoke, building and hosting analytics solutions tailored to international brands.
who is this for?
Who Should Attend
marketing professionals
Brand
managers
Data
analysts
Business intelligence experts
webinar topics
what you'll learn
Understanding Media Contribution:
Gain a clear understanding of what Media Contribution is and how it is calculated. Learn how this metric helps you measure the percentage of revenue generated through Sponsored Ads and DSP activities.
Importance of Media Contribution:
Discover why Media Contribution is crucial for assessing your media performance. Learn to answer critical questions about optimal media investment levels, their impact on total revenue and profitability, and effective budget allocation across countries and product segments.
Optimizing Media Strategy:
Explore best practices for using Media Contribution to improve your media performance. Learn to set goals, track development, compare across segments, and adjust strategies based on real-time data and insights.
Leveraging Total ROAS:
Understand the significance of Total ROAS in addressing incrementality. Learn to monitor trends in Total ROAS and Media Contribution to ensure your media investments are proportionate to your overall revenue trends.
Practical Examples:
Analyze real-world examples to understand how changes in Media Contribution and Total ROAS can inform strategic decisions. Learn how to reallocate budgets and adjust media spending to enhance profitability.
Real-time Adaptation:
Discover how our software, Catapult, enables you to generate real-time insights, allowing you to adapt faster than your competition and outperform them with your media activities.
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