video WALKTHROUGH
Mastering Incrementality: Holistic Planning of Retail Media with Catapult
In this 22 min video, we'll show you how to assess and compare data availability, data aggregation, and data access from various Retail Media partners to analyze the impact of advertising on overall sales.
In this 22 min video, we'll show you how to assess and compare data availability, data aggregation, and data access from various Retail Media partners to analyze the impact of advertising on overall sales.
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Benjamin Weyrich
Managing Director,
Catapult by FRONT ROW
Co-founder and Managing Director of Catapult. He leads the development and management of Catapult's analytics and Catapult Bespoke, building and hosting analytics solutions tailored to international brands.
key learnings
In 22 minutes, you'll learn:
How to gain a holistic view of your media and sales data
How to calculate the incrementality & overall ROAS of your Retail Media campaigns
How to identify the scaling limits of the channel
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